David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot...
Facebook has announced 60 new partners who have created apps in new categories, ranging from travel to entertainment. Users can add the apps to their timeline and share their activities with the friends on Facebook. This is the next step from the apps released a few months ago, such as Spotify and...
Wikipedia is among a number of sites blacking out today in protest of SOPA and PIPA, two bills before Congress that many in the tech community fear will infringe upon free expression and do serious harm to the Internet. You can read more about Wikipedia’s position and the bill here. And here...
Forrester Research’s Chairman and CEO George Colony said recently that the world is moving toward the “App Internet, which offers a “faster, simpler and better Internet experience.” The App Internet market is worth $2.2 billion, according to Forrester Research, and decision makers at 41% of...
American adults spent 30 percent more time with their mobile phones this year, meaning that for the first time now spend more time with their mobile phones than with print magazines and newspapers combined, according to a new report from eMarketer. That gap is likely to continue widening. TV still...
The New York Times has launched a stand-alone election app, including the latest poll numbers, candidate information, state-by-state updates and the top headlines from both The Times and other websites. Watch for more stand-alone election apps from other news organizations coming soon. Among the...
Mashable worked with EyeTrackShop, a startup that runs eye-tracking studies for advertisers, to study what people look at on the profile pages of popular social networks, including Facebook and LinkedIn. The results are some fascinating heat map images and some interesting tips on what are the most...
If you think the iPad 2 and new Kindles are small and lightweight tablets, you ain’t seen nothing yet. Samsung is developing flexible displays that it plans on using for new smartphone and tablet devices. The smartphones might be available in 2012. No date at this point for the tablets but...