There is a potential danger on the horizon, bandits at 2 o’clock high, a danger which manifests itself in the form of the following WIBBI:
WIBBI there was less regulation and there were fewer laws and people just did the right thing because they want to?
This WIBBI has been advocated over the years most energetically by Daniel Finkelstein in his Comment Central blog in the Times and in his opinion pieces. See for example his Comment Central post, ’The five sexiest ideas in politics‘, where he summarises these aphrodisiacs – social norms, reciprocal altruism, situatioinism, prospect theory and cognitive dissonance – and re-states the opening WIBBI as follows:
In a nutshell, thirty years ago there was a intellectual revolution centred on economics. Now the change in the debate is being powered by social psychology ... It helps explain how we can change society without increasing burdensome regulation.
Mr Finkelstein refers there to a Sunday Times article, ’Politicians are devouring the work of academics who explain why the carrot beats the stick‘, and he has returned to the topic most recently in ’The social psychology revolution is reaching its tipping point‘.
It’s not just Daniel Finkelstein and the Times who want the government to stop legislating and start nudging people into doing the right thing. There has also been a little outbreak in the Spectator, please see ’Nudge, nudge: meet the Cameroons’ new guru‘ and ’A nudge in the right direction‘.
And the journalists and the social psychologists aren’t just making it up. At least one serious politician places social psychology at the heart of politics – step forward Oliver Letwin, Chairman of the Policy Review and of the Conservative Research Department, who wrote in the Times last year:
Cameron Conservatism puts no faith in central direction and control. Instead, it seeks to identify social and environmental responsibilities that participants in the free market are likely to neglect, and then establish frameworks that will lead people and organisations to act of their own volition in ways that will improve society by increasing general wellbeing.
As Mr Letwin says, some people are likely to neglect their responsibilities. Granted. Those responsibilities can be identified. Who by? Presumably by a responsibility neglect tsar. Then what? It will be the tsar’s job to make sure people do their duty. How? By enacting laws? No, by establishing frameworks. What does that mean? It’s not clear, but the outcome is that people end up wanting to do their duty, they will do it voluntarily, laws won’t be necessary.
A silver star to the child at the back who spots that, far from putting no faith in it, this is precisely a case of “Cameron Conservatism” setting out to achieve “central direction and control”.
And a gold star to the one next to her who points out that it’s a bit spooky, to say the least, if politicians set out to achieve central direction and control over nothing less than people’s “own volition” – at this point, the harmless-sounding WIBBI we started with takes on a decidedly sinister hue, doesn’t it?