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Online Journalism Review
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Wanted: human editors. Scrapers and robots need not apply
Posted: January 10th, 2012, 10:52pm CST
By Robert Niles: My world is awash in crap data. Several times a week, I open my snail mail box to find bulk-mail solicitations for some member of one of my websites, but sent to the site's street address. Every month or so, I'll get a series of calls to my business phone (which is listed on my website), but the caller will ask for a name I've never heard. For the rest of that week, I'll get dozens of similar calls, from different people calling on behalf of some work-at-home scheme, all asking for the same fake name. And whenever I'm stuck searching for information via Google or Bing, I inevitably have to scroll past link after link to scraped websites - pages written not by any human being, but slapped together by scripts created to blend snippets from other webpages into something that will fool Google's or Bing's algorithm into promoting them. If Google really wants to make its search engine results pages more meaningful, forget about adding links from my Google+ friends. How about creating a scraper-free search engine, instead? I have no doubt that the reason why I get all those misaddressed letters and wrong-number phone calls is that some fly-by-night "data" company scraped together a database by mashing up names, street addresses and phone numbers it crawled on various websites. That database gets laundered through some work-at-home company, which sells it to customers suckers via the Internet as a "lead list" for commission sales. It's bad enough to take phone calls from these poor chumps, who think that they've taken a step toward earning some honest income. But I'm stunned when I see the bogus-name letters coming to my office from established colleges and non-profit institutions, who clearly also have bought crap mailing lists. (FWIW, all my phone numbers are on the National Do-Not-Call Registry, and I'm opted out of commercial snail mail with the Direct Marketing Association, so no legitimate data company should be selling my contact information to businesses and organizations I've not dealt with before.) Maybe it's too much to hope for a solution that frees me from having to throw away all these unwanted letters and beg off these unwanted phone calls. (Not to mention saving the people contacting the expense of pursuing bogus leads.) But maybe I can hope for a scraper-free Internet experience instead.