The Knight Foundation released a study, Real Time Charitable Giving, recently on the giving by text spearheaded in the immediate aftermath of the earthquake in Haiti. Allison Fine reports via @jranck
Some interesting findings from the study:
-- More than $43 million was given by text immediately after the earthquake to a variety of support agencies including, but not exclusively, the American Red Cross.
-- Donors to support Haiti were impulse buyers. They just took out their phones and gave right away.
-- A majority of those surveyed (56%) have continued to give to more recent disaster relief effortssuch as the March 2011 earthquake and tsunami in Japanusing their mobile phones.
Related: Pew Internet Project Report: Real Time Charitable Giving an Impulsive Gesture
